Privacy Notice

Last updated: October 2026

This privacy notice provides you with details of how we collect and process your personal data through your use of the Genrsus website at genrsus.ai and genrsus.com and the Genrsus mobile app (together, “Genrsus”).

1. Introduction

Genrsus is a business tool for tradespeople. You must be 18 or over to create a Genrsus account, and Genrsus is not intended for children.

Genrsus is a brand owned and operated by ChangeFluent Ltd. ChangeFluent Ltd is the legal entity that owns the Genrsus brand, is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice), except where section 3 explains otherwise.

This privacy notice applies to Genrsus: the website at genrsus.ai and genrsus.com and the Genrsus mobile app.

Our other brands each have their own website. Where you use one of those sites, that site has its own privacy notice which tells you who the data controller is for it. Those brands are ChangeFluent (changefluent.com and ChangeFluent Academy at academy.changefluent.com), Leaf and Lush (leafandlush.com), The Salon Book (thesalonbook.com) and Media of Socials (mediaofsocials.com).

Contact Details

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at privacy@genrsus.com.

2. What data do we collect about you, for what purpose and on what ground we process it

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

Communication Data

This includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Data

This includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your plan and subscription status. If you subscribe in the Genrsus app, Apple (App Store) or Google (Google Play) takes the payment and tells us which plan you have; if you pay by card on our website, Stripe takes the payment. We do not see or store your card number. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Data

This includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

Technical Data

This includes your IP address, your login data, details about your browser or device, and the times you sign in and use Genrsus, which our servers record as you use the service. We process this data to run Genrsus, keep it secure, prevent misuse and fix problems. Our lawful ground for this processing is our legitimate interests which in this case are to run and protect our business and the service.

We do not use analytics or advertising tracking tools in the Genrsus app or on our websites, and we do not track you across other companies’ apps or websites.

Marketing Data

This includes your preferences about receiving emails from us, such as news about Genrsus and its features. We process this data to send you those emails and to respect your choices. Our lawful ground for this processing is either consent or our legitimate interests which in this case are to tell existing customers about our own products and services.

We do not show adverts in Genrsus, we do not use your data to target advertising at you, and we do not sell your personal data. We may send you emails about Genrsus. Our lawful ground for this processing is either consent or legitimate interests (namely to tell you about our own products and services), and you can opt out at any time (see section 5).

We may also use Communications Data, Customer Data, User Data, Technical Data and Marketing Data for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to establish, pursue or defend legal claims.

Required Processing

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

Purposes of Processing

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at privacy@genrsus.com. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

Sensitive Data, Criminal Conviction Data and Automated Processing

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.

We do not collect any information about criminal convictions and offences.

Automated Decision-Making (Non-Significant Decisions)

We may use automated processes to assist us in making certain decisions about you. This means that we may use systems or tools to analyse your personal data in order to help us operate our business more efficiently.

These automated processes are used for purposes such as:

• improving our services
• analysing trends or preferences
• managing administrative processes

These decisions do not have a legal or similarly significant effect on you. They are used to support our internal processes and do not materially affect your rights, opportunities or access to services. Where appropriate, we ensure that human oversight is applied to these processes.

3. If a tradesperson sends you a quote, invoice or project update through Genrsus

Genrsus is used by tradespeople to send quotes and invoices and to keep their customers updated on jobs. If you are a customer of a tradesperson who uses Genrsus, this section explains what happens to your details.

Who is responsible for your information

The tradesperson decides what details to enter about you and what to send you, so they are responsible for that information (the “controller”). ChangeFluent Ltd, which runs Genrsus, stores and processes it on their behalf (a “processor”) and only uses it to provide the Genrsus service to them. ChangeFluent Ltd is responsible for the customer sign-in described below and for keeping the service secure.

What we hold

Your name, email address, phone number and the address of the job, as entered by the tradesperson; the quotes, invoices, project updates and messages they send you; your replies, such as accepting a quote (including the name you type to accept it), asking for changes or approving work; and whether an invoice has been paid.

Why

To show you the quotes, invoices and project updates your tradesperson sends, let you respond to them, and email you about them. We do not use your details for marketing and we do not sell them.

Paying by card

If you pay an invoice by card, you enter your card details on a secure page run by Stripe, our payment provider. We do not see or store your card number.

Your customer sign-in

So you can see everything sent to you in one place, Genrsus creates a simple customer sign-in linked to your email address. There is no password: when you want to sign in, we email you a link that works once and expires after 24 hours.

Who else is involved

Service providers who help us run Genrsus, acting on our instructions: our website host, our email delivery provider, and Stripe for card payments.

How long we keep it

Your details are kept for as long as the tradesperson keeps them in their Genrsus account, as they may need records of quotes and invoices for their business and tax purposes.

Your rights

You can ask for a copy of your information, ask for it to be corrected, or ask for it to be deleted. As the tradesperson is responsible for the details they entered, it is usually quickest to contact them first. You can also email us at privacy@genrsus.com and we will help, or pass your request to the tradesperson. We can remove your customer sign-in on request. You also have the right to complain to the Information Commissioner’s Office (www.ico.org.uk).

4. How we collect your personal data

We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this https://genrsus.ai/cookie-policy/.

We may receive data from the companies that take payments for us: Apple and Google (through RevenueCat, which we use to manage app subscriptions) tell us which plan you have and whether it is active, and Stripe tells us whether a card payment has been made. We do not receive data from analytics providers, advertising networks or data brokers.

We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside or outside the UK.

We may also collect data you provide when you apply to join our associate network, when you use a portal we provide to associates or clients, and when you correspond with us about an engagement.

5. Marketing communications

Our lawful ground of processing your personal data to send you marketing communications is either your consent, our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations (PECR), we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.

We will never share your personal details with any third party for their own marketing purposes we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at privacy@genrsus.com at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

6. Disclosures of your personal data

We may have to share your personal data with the parties set out below:

• Other companies in our group who provide services to us.
• Service providers who help us run Genrsus, acting only on our instructions: our website host, our email delivery provider, Stripe (card payments), Apple, Google and RevenueCat (app subscriptions), and our AI provider, which processes the text you enter when you use the AI help and drafting features.
• Professional advisers including lawyers, bankers, auditors and insurers.
• Government bodies that require us to report processing activities.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We do not sell your personal data and we do not share it with anyone for advertising or marketing.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

7. International transfers

Where you are within the United Kingdom:

We are subject to the provisions of the UK General Data Protection Regulations (UK GDPR) that protect your personal data. Where we transfer your data to third parties outside of the UK, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:

• We may transfer your personal data to countries that the United Kingdom regulatory authorities have approved as providing an adequate level of protection for personal data; or
• If we use US-based providers that are part of the UK-US Data Bridge (the UK Extension to the EU-US Data Privacy Framework), we may transfer data to them, as they have equivalent safeguards in place; or
• Where we use certain service providers who are established outside of the UK, we may use specific contracts approved by the ICO (the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses), or codes of conduct or certification mechanisms approved by the UK government, which give personal data the same protection it has in the UK.

If none of the above safeguards are available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

8. Data security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

9. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

10. Your legal rights

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

If you are within the UK, you can see more about these rights at: https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/

You can delete your Genrsus account at any time in the app: go to More, then Account, then “Permanently delete my account”. This removes your account and its content. If you subscribe through Apple or Google, deleting your account does not cancel that subscription; cancel it in your App Store or Google Play settings.

If you wish to exercise any of the rights set out above, please email us at privacy@genrsus.com.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

When responding to a request to access your personal data, we are only required to carry out searches that are reasonable and proportionate in the circumstances (as now expressly recognised in the Data (Use and Access) Act 2025). This means we will take into account factors such as the nature of the information sought, the context in which it is held, any difficulty involved in locating it and the potential benefit to you of receiving it.

We try to respond to all legitimate requests within one month of receiving the request (or, where applicable, of receiving the identity verification information or clarification we have asked for; the response period is paused, or “stopped”, while we wait for that information, in line with the Data (Use and Access) Act 2025). Occasionally it may take us longer than one month if your request is particularly complex or you have made a number of requests, in which case we may extend the response period by up to a further two months. We will notify you within one month of receiving your request if an extension is needed and explain why.

11. How to complain

If you have a complaint about how we handle your personal data, we ask that you contact us first so that we can try to resolve it for you.

You can submit a data protection complaint to us by:

• completing our online complaints form at https://genrsus.ai/complaints/
• emailing us at privacy@genrsus.com
• writing to us at 128 City Road, London, EC1V 2NX, United Kingdom

We will acknowledge your complaint within 30 days of receiving it. We will investigate your complaint without undue delay, keep you informed of our progress, and communicate the outcome to you clearly with sufficient detail for you to understand how we reached our conclusion.

If you are within the UK and are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

12. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

13. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see https://genrsus.ai/cookie-policy/.